í…Œí¬ë…¸ë¹„즈 ì „ëžµê¸°íš ì „ë¬¸ê°€ ë˜ê¸° 
IT BT NT ë"± 최첨단 ê¸°ìˆ ì— ê¸°ë°˜í•œ í…Œí¬ë…¸ë¹„즈ì—ì„œëŠ" ì–´ë–¤ ì „ëžµì„ êµ¬ì‚¬í•˜ëŠëƒê°€ ê·¸ ê¸°ì—…ì˜ ìš´ëª…ì„ ì¢Œìš°í•œë‹¤ í…Œí¬ë…¸ë¹„즈 ì „ëžµê¸°íšì˜ ì „ë¬¸ê°€ê°€ ë˜ê¸°ìœ„하여 ê³µë¶€í•´ì•¼í• ì±…ë"¤ì„ 소개 합니다 1 Implementing Strategy Harvard Business Essentials ISBN 1591396328 Format Paperback 224pp Pub Date June 2005 Publisher Harvard Business School Publishing This guide arms managers with the knowledge and hands on tools they need to participate in strategy formulation and execution Readers will learn how to identify the strategy that best fits their business get the right people on board align resources and people to achieve goals and execute action plans that produce results Appendices provide worksheets for identifying a company s strengths and weaknesses deconstructing large tasks into smaller ones and for a project report TABLE OF CONTENTS 1 SWOT ysis I looking outside for threats and opportunities 1 2 SWOT! ysis II looking inside for strengths and weaknesses 17 3 Types of strategy which fits your business 29 4 Strategic moves the mechanisms of success 47 5 From strategy to implementation seeking alignment 61 6 Action plans the architecture of implementation 77 7 How to stay on course sensing and responding to deviations from plan 95 8 The people side of implementation getting the right people on board 109 9 Strategy as work in progress keep looking ahead 121 2 Strategic Planning Neville Lake ISBN 0749445092 Format Paperback 242pp Pub Date April 2006 Publisher Kogan Page Ltd With new material on crafting mission vision and value The Strategic Planning Workbook enables the reader to do the thinking gather the necessary information make a decision and translate conclusions into action plans It covers the strategic planning process step by step In a clear pragmatic style Neville Lake draws on a mixture of his own diagnostic tools ytical technique! s and decision making processes along with many strategic pla! nning st andards and favorites Whether you are a manager in a large organization with responsibility for revitalizing your division or an owner manager of a small business looking to take your business to a new level The Strategic Planning Workbook will become your indispensable guide and reference tool Following it you will get the job done The accompanying CD ROM includes a 40 minute video presentation by the author that takes you through the eight decision making techniques as they are used in a strategic planning session 3 Contemporary Strategy ysis Robert M Grant R M Grant ISBN 1405119993 Format Paperback 548pp Pub Date November 2004 Publisher Blackwell Publishers Introducing students to the fundamental concepts and principles of strategy it reflects current academic thinking and management practice and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations Now in its fifth edition ! the book has been thoroughly revised and updated to feature additional material on the strategic planning processes within companies reflect recent work in the areas of resources and capabilities industry evolution and global strategy and the multinational company include revisions to the section on knowledge management to reflect the maturing of this field provide a more integrated view of corporate scope and the organization and management of the multi business firm and reconsider the shareholder value model with more coverage of values and corporate social responsibility TABLE OF CONTENTS 1 The concept of strategy 3 2 Goals values and performance 37 3 Industry ysis the fundamentals 66 4 Further topics in industry and competitive ysis 100 5 yzing resources and capabilities 130 6 Organization structure and management systems 186 7 The nature and sources of competitive advantage 223 8 Cost advantage 248 9 Differentiation advantage 271 10 Industry evolution 29! 9 11 Technology based industries and the management of innovat! ion 328 12 Competitive advantage in industries 364 13 Vertical integration and the scope of the firm 387 14 Global strategies and the multinational corporation 409 15 Diversification strategy 444 16 Managing the multibusiness corporation 470 17 Current trends in strategic management 505 4 Strategic Investment Real Options and Games Han T J Smit Lenos Trigeorgis ISBN 0691010390 Format Hardcover 472pp Pub Date April 2004 Publisher Princeton University Press Corporate finance and corporate strategy have long been seen as different sides of the same coin Though both focus on the same broad problem investment decision making the gap between the two sides and between theory and practice remains embarrassingly large This book synthesizes cutting edge developments in corporate finance and related fields in particular real options and game theory to help bridge this gap In clear straightforward exposition and through numerous examples and applications from vari! ous industries Han Smit and Lenos Trigeorgis set forth an extended valuation framework for competitive strategies The book follows a problem solving approach that synthesizes ideas from game theory real options and strategy Thinking in terms of options games can help managers address questions such as When is it best to invest early to preempt competitive entry and when to wait Should a firm compete in R D or adopt an accommodating stance How does one value growth options or infrastructure investments The authors provide a wide range of valuation examples such as acquisition strategies R D investment in high tech sectors joint research ventures product introductions in consumer electronics infrastructure and oil exploration investment Representing a major step beyond standard real options or strategy ysis and extending the power of real options and strategic thinking in a rigorous fashion Strategic Investment will be an indispensable guide and resourc! e for corporate managers MBA students and academics alike T! ABLE OF CONTENTS Introduction strategic investment as real options and games Ch 1 Corporate finance and strategic planning a linkage 3 Ch 2 Strategic management competitive advantage and value creation 35 Ch 3 Corporate real options 93 Ch 4 Games and strategic decisions 163 Ch 5 Simple strategic investment games 217 Ch 6 Flexibility and commitment 255 Ch 7 Value dynamics in competitive R D strategies 295 Ch 8 Case applications 329 Ch 9 Continuous time models and applications 393 Ch 10 Overview and implications 429 5 Scenario Planning Managing for the Future Gill Ringland ISBN 047001881X Format Hardcover 490pp Pub Date April 2006 Publisher Wiley John Sons Incorporated Despite the accelerating pace of change there are methods for coping with unpredictability The techniques described in this book will help you to think about uncertainty in a structured way while new and updated case studies of scenario planning at work show that when theory becomes pra! ctice it can have a potent effect on organizational performance Complex times demand powerful tools Scenario Planning delivers these tools with the clear warning that those who feel the approach is too futurist to take seriously should think again TABLE OF CONTENTS Pt I Introduction 3 Ch 1 The development of scenario planning 11 Ch 2 Where are we now 29 Ch 3 ICL s experience of building scenarios for strategic planning 49 Ch 4 Linking scenarios to strategic planning 91 Ch 5 Scenarios to influence public attitudes 111 Ch 6 Scenarios for learning 153 Ch 7 Summary and conclusions 175 Pt II Methods and examples 185 Computer driven simulations e g StratX 187 The European Commission s methodology 191 The French school 195 Generon Consulting 201 GBN Global Business Network 207 International futures and the Terra Project 214 SAMI Consulting 216 ScMI 223 SRI Consulting business intelligence 227 The Arlington Institute 243 The Millennium Project 246 Futures data 24! 8 Pt III Case studies 251 AMA roadmap to utopia 253 British! Airways 258 Cable wireless experience 271 Diabetes 2020 designing new business models for prevention and treatment 276 Electrolux developing new business streams 286 European Commission using scenarios to create common understanding across different cultures 289 Finland a long term view 296 KRONE scanning the horizon 301 Morgan Stanley in Japan 2002 305 Pharma futures multistakeholder scenario planning for the global pharmaceutical industry through 2015 312 Shell s planning system in the 1990s 328 Surrey Vision 2020 334 The UK National Health Service 337 United Distillers experience investigating market potential 343 Pt IV Examples of scenarios 353 Scenarios developed by ICL Mark I 355 Scenarios developed by ICL Mark II 365 Scenarios for the telecom supply industry 380 The Hemingford scenarios 385 Scenarios for the future of biosciences in 2020 and beyond 398 Scenarios for organisations in the twenty first century 402 Scenarios for Scotland 406 Shell global s! cenarios to 2025 428 The challenge forum global scenarios for 2025 432 Z Yen scenarios for voluntary sector organisations 439 6 Inside the Tornado Strategies for Developing Leveraging and Surviving Hypergrowth Markets Geoffrey A Moore ISBN 0060745819 Format Paperback 272pp Pub Date December 2004 Publisher HarperCollins Publishers In Inside the Tornado Geoffrey A Moore continues his classic three part series delving into the high stakes world of hypergrowth markets Here Moore examines these markets and their implications for business strategies and in turn provides effective guidelines for winning market share and building margin share in mainstream markets Once a product reaches the mainstream market it faces three often vexing questions What is the best way to develop a stronger market for the product s growth What is the most effective way to capitalize on and sustain growth And when this market IT BT NT ë"± 최첨단 ê¸°ìˆ ì— ê¸°ë°˜í•œ í…Œí¬ë…¸ë! ¹„즈ì—ì„œëŠ" ì–´ë–¤ ì „ëžµì„ êµ¬ì‚¬í•˜ëŠëƒê°€ ê·¸ 기업ì! ˜ ìš´ëª …ì„ ì¢Œìš°í•œë‹¤ í…Œí¬ë…¸ë¹„즈 ì „ëžµê¸°íšì˜ ì „ë¬¸ê°€ê°€ ë˜ê¸°ìœ„하여 ê³µë¶€í•´ì•¼í• ì±…ë"¤ì„ 소개 합니다 1 Implementing Strategy Harvard Business Essentials ISBN 1591396328 Format Paperback 224pp Pub Date June 2005 Publisher Harvard Business School Publishing This guide arms managers with the knowledge and hands on tools they need to participate in strategy formulation and execution Readers will learn how to identify the strategy that best fits their business get the right people on board align resources and people to achieve goals and execute action plans that produce results Appendices provide worksheets for identifying a company s strengths and weaknesses deconstructing large tasks into smaller ones and for a project report TABLE OF CONTENTS 1 SWOT ysis I looking outside for threats and opportunities 1 2 SWOT ysis II looking inside for strengths and weaknesses 17 3 Types of strategy which fits your business 29 4 Strategic moves ! the mechanisms of success 47 5 From strategy to implementation seeking alignment 61 6 Action plans the architecture of implementation 77 7 How to stay on course sensing and responding to deviations from plan 95 8 The people side of implementation getting the right people on board 109 9 Strategy as work in progress keep looking ahead 121 2 Strategic Planning Neville Lake ISBN 0749445092 Format Paperback 242pp Pub Date April 2006 Publisher Kogan Page Ltd With new material on crafting mission vision and value The Strategic Planning Workbook enables the reader to do the thinking gather the necessary information make a decision and translate conclusions into action plans It covers the strategic planning process step by step In a clear pragmatic style Neville Lake draws on a mixture of his own diagnostic tools ytical techniques and decision making processes along with many strategic planning standards and favorites Whether you are a manager in a large! organization with responsibility for revitalizing your divisi! on or an owner manager of a small business looking to take your business to a new level The Strategic Planning Workbook will become your indispensable guide and reference tool Following it you will get the job done The accompanying CD ROM includes a 40 minute video presentation by the author that takes you through the eight decision making techniques as they are used in a strategic planning session 3 Contemporary Strategy ysis Robert M Grant R M Grant ISBN 1405119993 Format Paperback 548pp Pub Date November 2004 Publisher Blackwell Publishers Introducing students to the fundamental concepts and principles of strategy it reflects current academic thinking and management practice and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations Now in its fifth edition the book has been thoroughly revised and updated to feature additional material on the strategic planning processes within comp! anies reflect recent work in the areas of resources and capabilities industry evolution and global strategy and the multinational company include revisions to the section on knowledge management to reflect the maturing of this field provide a more integrated view of corporate scope and the organization and management of the multi business firm and reconsider the shareholder value model with more coverage of values and corporate social responsibility TABLE OF CONTENTS 1 The concept of strategy 3 2 Goals values and performance 37 3 Industry ysis the fundamentals 66 4 Further topics in industry and competitive ysis 100 5 yzing resources and capabilities 130 6 Organization structure and management systems 186 7 The nature and sources of competitive advantage 223 8 Cost advantage 248 9 Differentiation advantage 271 10 Industry evolution 299 11 Technology based industries and the management of innovation 328 12 Competitive advantage in industries 364 13 Vertical int! egration and the scope of the firm 387 14 Global strategies an! d the mu ltinational corporation 409 15 Diversification strategy 444 16 Managing the multibusiness corporation 470 17 Current trends in strategic management 505 4 Strategic Investment Real Options and Games Han T J Smit Lenos Trigeorgis ISBN 0691010390 Format Hardcover 472pp Pub Date April 2004 Publisher Princeton University Press Corporate finance and corporate strategy have long been seen as different sides of the same coin Though both focus on the same broad problem investment decision making the gap between the two sides and between theory and practice remains embarrassingly large This book synthesizes cutting edge developments in corporate finance and related fields in particular real options and game theory to help bridge this gap In clear straightforward exposition and through numerous examples and applications from various industries Han Smit and Lenos Trigeorgis set forth an extended valuation framework for competitive strategies The book foll! ows a problem solving approach that synthesizes ideas from game theory real options and strategy Thinking in terms of options games can help managers address questions such as When is it best to invest early to preempt competitive entry and when to wait Should a firm compete in R D or adopt an accommodating stance How does one value growth options or infrastructure investments The authors provide a wide range of valuation examples such as acquisition strategies R D investment in high tech sectors joint research ventures product introductions in consumer electronics infrastructure and oil exploration investment Representing a major step beyond standard real options or strategy ysis and extending the power of real options and strategic thinking in a rigorous fashion Strategic Investment will be an indispensable guide and resource for corporate managers MBA students and academics alike TABLE OF CONTENTS Introduction strategic investment as real option! s and games Ch 1 Corporate finance and strategic planning a! linkage 3 Ch 2 Strategic management competitive advantage and value creation 35 Ch 3 Corporate real options 93 Ch 4 Games and strategic decisions 163 Ch 5 Simple strategic investment games 217 Ch 6 Flexibility and commitment 255 Ch 7 Value dynamics in competitive R D strategies 295 Ch 8 Case applications 329 Ch 9 Continuous time models and applications 393 Ch 10 Overview and implications 429 5 Scenario Planning Managing for the Future Gill Ringland ISBN 047001881X Format Hardcover 490pp Pub Date April 2006 Publisher Wiley John Sons Incorporated Despite the accelerating pace of change there are methods for coping with unpredictability The techniques described in this book will help you to think about uncertainty in a structured way while new and updated case studies of scenario planning at work show that when theory becomes practice it can have a potent effect on organizational performance Complex times demand powerful tools Scenario Planning delivers! these tools with the clear warning that those who feel the approach is too futurist to take seriously should think again TABLE OF CONTENTS Pt I Introduction 3 Ch 1 The development of scenario planning 11 Ch 2 Where are we now 29 Ch 3 ICL s experience of building scenarios for strategic planning 49 Ch 4 Linking scenarios to strategic planning 91 Ch 5 Scenarios to influence public attitudes 111 Ch 6 Scenarios for learning 153 Ch 7 Summary and conclusions 175 Pt II Methods and examples 185 Computer driven simulations e g StratX 187 The European Commission s methodology 191 The French school 195 Generon Consulting 201 GBN Global Business Network 207 International futures and the Terra Project 214 SAMI Consulting 216 ScMI 223 SRI Consulting business intelligence 227 The Arlington Institute 243 The Millennium Project 246 Futures data 248 Pt III Case studies 251 AMA roadmap to utopia 253 British Airways 258 Cable wireless experience 271 Diabetes 2020 design! ing new business models for prevention and treatment 276 Elect! rolux developing new business streams 286 European Commission using scenarios to create common understanding across different cultures 289 Finland a long term view 296 KRONE scanning the horizon 301 Morgan Stanley in Japan 2002 305 Pharma futures multistakeholder scenario planning for the global pharmaceutical industry through 2015 312 Shell s planning system in the 1990s 328 Surrey Vision 2020 334 The UK National Health Service 337 United Distillers experience investigating market potential 343 Pt IV Examples of scenarios 353 Scenarios developed by ICL Mark I 355 Scenarios developed by ICL Mark II 365 Scenarios for the telecom supply industry 380 The Hemingford scenarios 385 Scenarios for the future of biosciences in 2020 and beyond 398 Scenarios for organisations in the twenty first century 402 Scenarios for Scotland 406 Shell global scenarios to 2025 428 The challenge forum global scenarios for 2025 432 Z Yen scenarios for voluntary sector organisations 439 6 ! Inside the Tornado Strategies for Developing Leveraging and Surviving Hypergrowth Markets Geoffrey A Moore ISBN 0060745819 Format Paperback 272pp Pub Date December 2004 Publisher HarperCollins Publishers In Inside the Tornado Geoffrey A Moore continues his classic three part series delving into the high stakes world of hypergrowth markets Here Moore examines these markets and their implications for business strategies and in turn provides effective guidelines for winning market share and building margin share in mainstream markets Once a product reaches the mainstream market it faces three often vexing questions What is the best way to develop a stronger market for the product s growth What is the most effective way to capitalize on and sustain growth And when this market
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